Styling for Woodies Christmas 2014

Is it too early to start talking about Christmas?! I hope you’ll forgive me for bringing the season to your attention but in my defence there’s just over a month to go and I’m too excited about this shoot to hold onto it any longer! Taking on more commercial styling was one of my big goals for 2014 so getting the opportunity to style a twenty page catalogue for Irish homewares and DIY brand Woodies, was a really exciting prospect.

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Woodies is a bit of an Irish institution, being the first stop for many Irish families looking for tools and equipment to take on DIY projects around the home. That being said, they aren’t traditionally well known for their contemporary style and decor lines, so the big challenge of the shoot was to showcase their gorgeous range in a whole new light. It was lovely to be involved in the art direction from the very start and I will say I was pleasantly surprised with the sheer selection of really beautiful Christmas items available. To capture and showcase this range I decided to maximise the potential of an elegant twist on the traditional Christmas look, and focused on a classic palette of red and white, inspired by the simplicity of Nordic Christmas style.

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I wanted to keep the shoot as natural and organic as possible so relied on the cosy power of candle light and lots of warming fairy lights to create atmosphere. We also wanted to showcase easy craft projects for Christmas, that families could recreate at home. Some of my favourite touches from the day were the pinecone place cards (created using tags from Woodies and their blackboard paint) an outdoor Christmas tree created from lights and the DIY Christmas wrapping paper station.

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Some of the ideas I ‘m looking forward to trying out myself at home this Christmas. I will definitely be decorating corners of my home with lots of kilner bottles and candles, adding a dash of orange and cinnamon on window sills for the scent of Christmas throughout the whole house. And a little trick I robbed from my sister, filling Kilner jars with fairy lights is such an easy way to light up a corner all year round.

commerical-prop-stylist-ireland

commerical-prop-stylist-ireland

My favourite decorations from the day were the delicate glass baubles featured on a single Christmas branch. It’s not often you see such elegant traditional pieces, with so many trends opting for the more bling the better! These simple decorations reminded me of decorations my grandparents would have had on their tree and they are certainly the kind that could last the test of time.

commerical-prop-stylist-ireland

commerical-prop-stylist-ireland

We also had lots of fun creating a childrens corner. Again as a little girl, we would always have had an adults table and childrens table at big family celebrations as there were too many people to fit around our dining table in one go. I liked the idea of making an extra special little corner for the little ones, complete with their own pint sized Christmas tree.

commerical-prop-stylist-ireland

commerical-prop-stylist-ireland

How are all your Christmas plans coming along? Is styling the Christmas table something that’s high on your to do list? I think special occasions deserve a little extra oomph to the table and the above look was really easy to create. To bring a cosy festive atmosphere to the table I ask Mark from The Garden to create a rich berry hued arrangement with lots of greenery. The pinecone place cards would be a lovely personal touch and a fun project to involve the family in at home, with obligatory forest walks to collect them! I accessorised the rest of the table with red table mats from Woodies, plates in a snowflake and reindeer design and tied the cutlery together with some Christmas ribbon for an extra little festive touch.It was a really special shoot to be involved in, one which I enjoyed from start to finish. Thanks to the wonderful Doreen Kilfeather for capturing it all so beautifully and to the Woodies team for being such fun to work with! You can see the full catalogue in Woodies stores at the moment so be sure to pop in and take a peek.

Posted in Floral Inspiration, My Styling Portfolio | Tags: , , , , , , , | 2 Comments

2 Responses to Styling for Woodies Christmas 2014

  1. LOVE this Ciara, the wreath across the window is not something i would have thought of doing. Tis now! Such lovely inspiration! xxx

    • Ciara

      Thanks a million, glad to hear it got some ideas going, judging by pics of your gorgeous house I’m sure it will be stunning this Christmas no matter what you do with it. Hope you have a lovely Christmas break! x

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